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Interpublic Has 2 Entrants in 3-Horse Race
ATLANTA–Long Haymes Carr, Merkley Newman Harty and the tandem of Initiative Media North America and WestWayne made pitches last week for BellSouth’s $120 million consolidated media planning account.
The finalists were confirmed by the consultancy conducting the review, Wanamaker, based here.
The four shops–LHC, Winston-Salem, N.C.; MNH, New York; and WestWayne and Initiative Media, both Atlanta–all have various assignments from the Atlanta client, which is consolidating its advertising. The telco currently uses more than a dozen agencies for above- and below-the-line duties.
BellSouth and agency representatives declined to comment.
One regional observer said the strange bedfellow scenario of Interpublic Group of Cos.-owned
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