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WestWayne and Long Haymes Carr Play Up Mobile Minutes
ATLANTA–WestWayne and Long Haymes Carr introduce advertising for BellSouth Mobility this week, with the former taking a new tack and the latter continuing its popular Ralph the dog executions.
The $40 million campaign from WestWayne seeks to bring a tangible element to a nontangible product: wireless airtime. Three absurdist television spots show BellSouth retailers accepting deliveries of boxes of minutes, which arrive by truck.
One ad, “Minute Delivery,” features a retailer grilling a deliveryman about the minutes’ quality, the way a grocery store owner might question a fruit wholesaler.
“Are these fresh minutes?” he asks suspiciously.
“Just packed this morning,” the driver replies.
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