Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Crispin Porter + Bogusky has created an ad campaign and Web site to fight against “Mantropy,” an illness effecting men with too many metrosexual qualities, for Maxim magazine. To illustrate the dangers of Mantropy, the Miami shop enlisted JJ Sedelmaier, the illustrator for Robert Smigel’s Saturday Night Live cartoons, to create the adventures of a Maxim Ranger who corrects Mantropic behavior (getting a fancy haircut, using rollerblades and riding a scooter all qualify). The three Web-toons were drawn by hand.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in