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When Budweiser decided to begin selling Bud in retro packaging from the 1930s to ’50s last month, it dug deep into its archives to find two old commercials to bring back as well. Andy Goeler, senior director, Budweiser Marketing, Anheuser-Busch, watched over 100 commercials to find the right ones. One was “Nightclub,” which ran in 1956 and featured then-recurring Bud characters, a quintet who sang jingles in different places. Another, “Saturday Night,” shows a man coming home and drinking a Budweiser.
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