Beefeater to Launch Radio Spots

Continuing its brand-renovation program of the past year, Beefeater for the first time is adding radio to its mix of outdoor and print ads from BBDO Chicago.

Beefeater’s radio spots, to debut this holiday season, tout the Allied Domecq brand’s versatil-ity in mixed drinks with rhythmic incantations to acid rock or acid jazz.

“The olive, the onion and the lime,” a woman chants, citing their role in various drinks using Beef-eater gin. “Without the bold taste of Beefeater gin, would you ever consider even for a moment … the olive, the onion and the lime?” The spots use the current tagline, “A bold spirit always stands out.”

The ads will air in cities such as New York, Chicago and Los Angeles.