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alon Magazine, a daily Web-based publication that’s been gaining national attention in recent months, has awarded its estimated $3-5 million account to Odiorne Wilde Narraway & Partners.
OWN&P plans to create a national branding campaign that will “incorporate several kinds of media,” according to agency president Wayne Buder (pictured). Keith McVaney, director of account planning for OWN&, adds, “Salon Magazine has plenty of notoriety. But they need to understand the breadth of what they have to offer and learn how to communicate that effectively.”
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