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Beatrice Launches Cracker Backers

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WAUKESHA, WIS. - Beatrice's County Line division is launching a new cheese snack product called Cracker Backers, the first pre-cut, cracker-sized slices of cheese. The product comes in mild and sharp cheddar, monterey jack, colby jack and Mexican flavors, and are sold in six-ounce, resealable zip packs. A 30-second spot by Cramer-Krasselt/Milwaukee will run in 15 key markets beginning in July.
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