ATLANTA The Florida Attorney General's office has selected Bartle Bogle Hegarty for a one-year, $30 million national SUV safety program following a review, the client has confirmed.
The New York agency, which is partly owned by Publicis Groupe, bested sibling Publicis & Hal Riney in San Francisco and Havas' Euro RSCG Tatham in Chicago for the assignment. Pile and Co. in Boston oversaw the process.
Funds for the project come from an agreement between Ford Motor Co., the 50 states, Puerto Rico and the U.S. Virgin Islands. The states charged that Ford misled consumers about the safe use of sport utility vehicles.