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SAN FRANCISCO – In its first significant new business with since its merger in January with TFB, BBDO has captured the $3-million Access Health Marketing account.
The Sacramento, Calif.-based Access, which will market a new telephone service to managed care companies, selected BBDO after a three-month review that had been narrowed to a list of six finalists that included Baxter/Stone, Santa Ana, Calif.; Speer, Young & Hollander/L.A.; Borders, Perrin & Norrander/Seattle; and Saatchi & Saatchi and Rogers & Associates, both S.F.
The win follows the appointment last month of former Apple marketing executive Bruce Mowery as executive vp and general manager of the agency.
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