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CHICAGO BBDO has rebranded its office here as Energy BBDO, in an effort to position itself as a unit more independent from the worldwide network, the shop said.
“Over the past two years, we’ve been developing and optimizing brandEnergy, our brand development model,” said agency CEO Tonise Paul, in a statement. “It has enabled the agency to significantly broaden our client base, adding new brands like Jim Beam, Dial and Starbucks Liqueur in the past 15 months and, more recently, winning Wrigley’s newly acquired brands, Life Savers and Creme Savers.”
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