BBDO Is Bagged By Dominick's

Grocer’s Parent to Consolidate Its Account
CHICAGO-Dominick’s Finer Foods is poised to shift its $4 million account from BBDO Chicago to Dailey & Associates in West Hollywood, Calif.
Officials at Dominick’s confirmed the plan to change agencies, but declined to offer details. Calls were referred to Safeway, the grocery store chain’s Pleasanton, Calif.-based parent company. Safeway officials did not return calls by press time.
A Dailey official confirmed the agency has completed work for Dominick’s but could not say whether it was the supermarket’s agency.