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NEW YORK Procter & Gamble said it has awarded Asia-Pacific ad duties on its Gillette brands to BBDO.
The agency network now adds Gillette in China, Taiwan and Hong Kong (in its Shanghai office); Asia and India (in Singapore); and Japan (in Tokyo).
Interpublic Group’s McCann Erickson and WPP Group’s Ogilvy & Mather had previously handled those assignments.
In a statement, BBDO Asia chairman and CEO Chris Thomas said, “This is an exciting new opportunity for us to develop highly effective and integrated campaigns across Asia with our P&G client.
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