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Quick wit and fast edits mark BaylessCronin’s promotional television spots for ABC’s Monday Night Football.
“We got this project out of the blue,” said creative director Michael Cohen, who, with agency partner and executive creative director Jerry Cronin, oversaw the quick turnaround ads featuring MNF commentators Al Michaels, Dan Fouts and Dennis Miller.
“It was two weeks from call to presentation,” said BaylessCronin art director Mark Cohen, who works with brother Michael on similar projects for ESPN.
The agency team, which included copywriter Brad Scheck and producer Halle Griffee, shot the spots on a Thursday in Los Angeles with director Kinka Usher.
“The talent wanted to get home by five,” said Michael Cohen.
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