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NEW YORK Bayer Healthcare has agreed to stop all advertising for its over-the-counter analgesic Aleve that carries the tagline “Prescription strength relief without a prescription.”
The decision came following a recommendation by the National Advertising Division (NAD) of the Council of Better Business Bureaus. The NAD had reviewed the ads after a complaint was brought by rival Wyeth Consumer Healthcare.
Bayer spent $55 million on ads for Aleve last year, per Nielsen Monitor-Plus. Omnicom Group’s BBDO in Chicago is the brand’s lead agency.
“Bayer
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