Bauerlein Begins Creative Work For Strength Shoes, Car Insurer | Adweek Bauerlein Begins Creative Work For Strength Shoes, Car Insurer | Adweek
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Bauerlein Begins Creative Work For Strength Shoes, Car Insurer

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By Glen Fest





DALLAS--Bauerlein Advertising of New Orleans has added two in-state accounts worth more than $1.2 million in annual billings.





Creative projects at Bauerlein Advertising for both National Automotive Insurance of New Orleans and Kenner, La.-based Strength Shoes are under way, with the latter's direct response magazine campaign breaking this month.





Work for National Automotive Insurance will be supported by the 'Just What You Need' themeline in a statewide push aimed at 'economically minded drivers,' according to the agency.





'We will do a consumer campaign to create awareness to pre-sell when agents are discussing insurance company options (and) recommendations with customers,' said Bauerlein president Robbie Vitrano, who described it as a 'sensible and customized' approach.





Eight ads for Strength Shoes, which manufactures footwear for professional athletic training as well as collegiate and high school sports programs, will break in eight national magazines throughout the month.





Using endorsements from Louisiana State University baseball coach Skip Bertman and University of Florida football coach Steve Spurrier--both of whom won the most recent national titles in their sports--Strength is looking to attract both athletes and coaches. 'We're positioning them as the product that understands the motivation of the player best,' said Vitrano.





Individual billings for the two clients were not disclosed.





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