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LOS ANGELES — With the creative portion of Hyundai Motor America’s $160 million national account set to move to The Richards Group, Bates USA West is fighting to keep its Irvine, Calif., office alive. Although the shop could hang on to the Korean automaker’s dealer business, Bates seems to have already written off its longtime client.
Bates’ contract for the dealer portion of the account runs through September, said Bill Whitehead, Bates Worldwide regional president of the Americas.
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