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Barnhart/CMI has developed a new ad campaign for the National Jewish Medical & Research Center that aims to position the Denver healthcare facility as a full-service medical hospital specializing in pulmonary care.
The Denver agency has created five print ads that show people in natural outdoor settings, which symbolize “wellness” to the target audience–people with asthma, allergies and immune disorders.
One ad shows a man walking with his son along a golf course. “We are the warm sun holding your hand,” reads the headline.
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