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Barkley Evergreen & Partners is breaking out its media department as a stand-alone unit as a way to expand its business offerings.
“We concluded our media product in terms of our client roster is as good as anyone out there,” said Scott Aylward, ceo of the Kansas City, Mo., agency. “We think we can compete with anyone out there and succeed.”
For its clients the unit will handle $330 million in media, including planning and buying for Dollar Rent-A-Car, Paramount Parks, Sonic Drive-Ins and planning for Payless ShoeSource.
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