Barbara Lippert's Critique

Having been knocked out by last summer’s shockingly sophisticated Circuit City campaign from TBWA\Chiat\Day, I was a bit disappointed in the two Christmas-themed spots that broke this month.

One of my faves from the earlier round showed a soccer fanatic watching the game on screens around his house—even in his sock drawer. The second involved a blind date over the Internet—with each party shamelessly lying about their looks.

The big idea—firing up the consumer’s imagination with an unexpected payoff (the ad equivalent of the guy on Dallas who wasn’t dead, just in the shower)—continues, with the tagline “Imagine that.”