Bankboston Moves To Hill, Holliday Mullen Anticipated Change

Client Maintains Decision Was Tough
BOSTON–BankBoston last week withdrew business from Mullen and consolidated its $25 million account at Hill, Holliday, Connors, Cosmopulos.
Hill, Holliday had handled corporate advertising for Bank of Boston prior to the client’s 1996 buyout of BayBanks and subsequent name change to BankBoston. Mullen, BayBanks’ agency since 1995, hung onto the retail and small-business portion of the account post-merger until last week.
Although the banks legally merged in 1996, BankBoston’s executive director of marketing Karen Green said, “A lot of work was still going on to merge the operating systems and product lines.