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NEW YORK Banana Republic, a division of Gap Inc. that handles its advertising in-house, is talking to four agencies about its account, the client confirmed on Monday.
Pursuing the assignment are independent Laird + Partners, which handles Gap brand ads; Publicis Groupe’s Leo Burnett in Chicago, which works for Gap corporate; and non-roster shops aR Media, an independent and Omnicom Group’s TBWA\Chiat\Day, both in New York, a Gap Inc. representative said.
Billings are $20 million, sources said.
The
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