Baltimore-D.C. Co-op Issues Call

Papa John’s International, headquartered in Louisville, Ky., is considering an undisclosed roster of advertising agencies to assist the home-delivery pizza chain with its co-op marketing programs for restaurants in the Baltimore and Washington, D.C., markets.
The budget for the program–which is separate from Papa’s John’s corporate advertising account currently at Atlanta’s Fricks/Firestone (which won the business last month from The Richards Group in Dallas)–was not disclosed. Other co-ops within the organization around the Southeast have, as a rule, spent $1-2 million for similar programs.
Cindy Bruce, regional marketing manager for the client, confirmed the review was being conducted, but would not say which agencies had been contacted, discuss a budget figure or disclose how many restaurants were involved in the Baltimore-Washington market.