Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
BOSTON Slightly more than a year after placing its ad account with TBWA\Chiat\Day following a review, Panera Bread has shifted its advertising assignment to Mullen, the agency has confirmed.
The Interpublic Group shop in Wenham, Mass., was the runner-up in a contest 14 months ago. This time around, creative and media chores moved without a competition, an agency representative said.
Omnicom Group’s TBWA\C\D in San Francisco won the account in a June 2005 review led by New York consultancy AAR Partners.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in