Big Bang Idea Engineering's Rob Bagot last week joined Goldberg Moser O'Neill as associate creative director.
Bagot, who was a partner and co-creative director at Big Bang's Seattle office, becomes one of three group creative directors at the San Francisco agency.
"We've had a great deal of success on a smaller scale at Big Bang," he said. "Now I'd like to use those skills on a larger playing field."
The addition of Bagot also underscores GMO's desire to play on a bigger field in the ad industry, according to agency creative director Brian O'Neill. The agency wants to work harder, he said, to earn more national recognition for its creative product.
"We haven't been able to establish a creative reputation on a national level," said O'Neill. "We can show our work and impress people in a small room, but now we feel we're ready for the bigger stage, and Rob joining the agency is one step toward that goal."
"I feel I have a lot to offer GMO," said Bagot. "Running my own [office] in Seattle has given me a nice blend of business sense and creative insight. I can see both sides of the equation, which is important."
O'Neill said Bagot's role at GMO is still being defined. It has not been decided which accounts he will handle, but they will likely total six or eight, he said.
GMO's clients include Coca-Cola, Dell Computer, Kia Motors America and National SemiConductor Corp.
Wade Koniakowsky, Big Bang principal and creative director at the agency's Del Mar, Calif., office, will assume Bagot's duties until a permanent replacement is found.