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Wolf Group helped boost spirits after Sept. 11, 2001 by creating memorable ads that featured ordinary New Yorkers and famous people saying, “I Love New York,” for New York & Co.
A year later, the New York agency has created a similar new TV spot that seeks to revitalize the still-recovering Battery Park City area.
After the shop won the account in May, following a review against other, undisclosed contenders, agency executives went downtown to find out what people working and living there were feeling.
“People were strongly committed,” said Ned Russell, chief operating officer of Wolf Group in New York.
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