Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
RIO DE JANEIRO – Anheuser-Busch is expected to sign here an operations agreement with Brahma for the local manufacture of Budweiser beer in Brazil. Budweiser reached the No. 1 position among imported beers through a distribution agreement with Arisco, a local food business. As the agreement ended last December, and was not renewed, Anheuser-Busch seems to have higher ambitions for its brand’s future in this $25-billion-a-year market for beer. Brahma leads in sales with 34% of the total market.
Copyright Adweek L.P. (1993)
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in