Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
B Com3 began put-ting its pitch together for Polaroid’s consolidated global account shortly after the company was formed in March.
“When it came together, Dan [Polaroid’s vice president of global marketing, Dan Reid] called me and said they had been thinking about the need to consolidate,” said B Com3 CEO Roger Haupt. “He asked if there was a way [we] could be a part of that.”
Following a review of Polaroid’s $100-150 million account involving its roster agencies, the Chicago holding company notched a win that is an early validation of why it was set up.
Leo Burnett, Chicago, will become Polaroid’s lead North American shop, taking over from Goodby, Silverstein & Partners (U.S.),
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in