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Starcom, MediaVest Merger Part of Company’s Long-Term Plan
CHICAGO–Last week’s merger of Starcom and MediaVest operations in Mexico represents another step in B COM3’s effort to create an umbrella media operation, officials said.
“We have pledged to each other that we are going to build the best media company we can,” said Michael Moore, chairman and chief executive officer of MediaVest Worldwide. “We’ve been saying we want to go market by market because that’s where you’ve got to start.”
The new entity will take the Starcom brand, but be led by Media-
Vest’s Latin America president Nancy Mullahy.
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