BOSTON Azek Trimboards has selected independent agency Allen & Gerritsen to handle its ad account following a review.
A&G in Watertown, Mass., prevailed in the final round of the competition over Ten United in Columbus, Ohio, and Young & Laramore in Indianapolis. There was no incumbent on the account. Pile and Co., the consulting company in Boston, oversaw the search.
The budget was not disclosed, but sources said the client is likely to spend at least $5 million on ads this year.
Gaithersburg, Md.-based Azek Trimboards markets products that have the look, feel and sound of clear, premium lumber without the hassles associated with traditional wood.
According to Ralph Bruno, vice presdient of sales and marketing for Azek, "When we began this process, we envisioned finding an advertising partner that would be as excited and passionate as we are about our vision to build the dominant brand in the trim and millwork category. We are delighted to have found that in Allen & Gerritsen. Their total commitment to understanding our business and their unbridled enthusiasm makes them a perfect complement to our team."