MILAN – Dorland Tb Billet has officially acquired Ayer’s shares after a one-month trial partnership (ADWEEK, Oct. 18). The contract, in which Dorland gave 35% of its shares to Ayer Europe to maintain an international link, was signed last Tuesday. Alberto Gustini, former Dorland ceo, was appointed president and ceo of the new Dorland/Ayer. The agency will have $65.2 million in billings with 80 staffers in Rome and Milan.
Copyright Adweek L.P. (1993)
Ayer Europe Officially Acquires Dorland
