Axiss Promotes South Florida's White Party

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ATLANTA Axiss Advertising has launched an advertising campaign for the 20th annual White Party events in South Florida this fall, the agency said.

The White Party is a program of events held in Miami Beach and Fort Lauderdale during the last week of November to raise money for Care Resources, a nonprofit organization that provides assistance to people with HIV/AIDS in South Florida. About 15,000 people attended the White Party events last year.

The campaign includes print and Internet ads.



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