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Wieden + Kennedy, New York, has been selected to handle advertising for BeComing, a new retail line from Avon that debuted in August.
The agency prevailed over crosstown shops Fallon and Shephardson Stern + Kaminsky, to nab the $6-10 million account, sources said. The decision follows presentations last month to Stuart Sklar, the brand’s marketing executive, and Steven Bock, president of the retail division.
Sklar and Bock did not immediately return phone calls, and Wieden could not be immediately reached for comment.
Mediacom
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