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BOSTON – Pile and Co. here will spend the remainder of the month determining the initial field of agency candidates that will participate in the review for the creative portion of Avis Rent A Car System’s advertising account.
The Garden City, N.Y.-based company, looking to reverse a decline in market share that has seen it slip from second to fifth in the car rental category in the past decade, has split with Bates USA after 15 years.
The New York agency’s most recent creative work utilized the tagline: “We try harder.
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