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NEW YORK Alaska Airlines said it has tapped Avenue A and its sibling i-Frontier to handle online media planning and buying and creative chores, respectively.
The selection was made after the aQuantive-owned interactive shops ran test campaigns for the carrier earlier this year. Those efforts consisted of banners and rich-media ads, which appeared on properties such as Weather.com, NYTimes.com and Yahoo! One ad, for instance, asked, “What’s better than cutting in line?” to play up the airline’s “24-hour Web check-in” at AlaskaAir.com.
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