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NEW YORK Aquantive-owned Avenue A/Razorfish today launched a new division dedicated to search-engine marketing.
Called Avenue A/Razorfish Search, the arm will combine agency staffers focused on search and eonMedia, a search-engine marketing practice picked up in aQuantive’s purchase of Go Toast last December.
Until now, eonMedia was a standalone unit of aQuantive. The Seattle-based holding company’s technology unit, Atlas DMT, absorbed the rest of Go Toast following the acquisition, and renamed it Atlas One Point in May.
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