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Au Bon Pain, a chain of French bakery cafes, is hearing presentations from ad agencies.
The client is evaluating “three to five” undisclosed shops, said Samuel Yong, president of the Boston-based chain of 265 eateries. No timetable for a decision has been set, and the budget has not yet been finalized. “We’re in the very early stages,” said Yong.
Several agencies, all with fast-food or retail experience, have met with Yong in recent weeks to discuss the assignment, sources said.
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