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Dweck & Campbell takes a humorous shot at family values in its first work for Gay-Mart, an interactive gay phone-dating service developed by Voice Systems Engineering in Holland, Pa.
One of the three print ads (shown here) shows a fatherly-type figure clutching his chest in agony, as if experiencing a heart attack. Copy reads, “Meet someone to take home to your dad.”
The other ads feature mom characters, one angrily wielding a frying pan and the other looking unpleasantly surprised.
“They’re a typical, retro-’50s, Patty Duke type of family,” said agency president Michael Dweck.
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