Attik to Promote Country Music TV Awards | Adweek Attik to Promote Country Music TV Awards | Adweek
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Attik to Promote Country Music TV Awards

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SAN FRANCISCO Attik here will produce an integrated advertising campaign for Country Music Television's annual awards ceremony, scheduled for April 11 in Nashville, Tenn., the agency said Friday.

The independent San Francisco shop will create broadcast, print and point-of-sale work for the music awards show, which will be hosted by comedian Jeff Foxworthy. Artists Kenny Chesney, Toby Keith, Big and Rich and Gretchen Wilson are scheduled to perform.

Attik won the business in a review, but would not provide the number or names of agencies competing.

William Travis, Attik's U.S. president, said the shop invested a great deal of time in talks with CMT creative director Michael Engleman, vice president of marketing James Hitchcock and their colleagues.

"We could not be more enthusiastic about CMT," said Travis, who added that work would begin immediately.

Campaign spending was not disclosed. New York-based MTV Networks' CMT spent $4.2 million on advertising between January and October 2004, and $2.5 million in all of 2003, per TNS Media Intelligence/CMR.

Previous work for CMT was handled by independent agency See: of San Francisco.