Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
San Francisco independent Attik has launched a national introductory campaign for Toyota’s Scion 2005 tC sports coupe. The work includes outdoor, print, cinema and TV spots. Viral marketing is also in the mix, with street teams handing out temporary tattoos and postcards promoting the tC and Web site www.wanttc.com. Scion spent $2 million on ads last year and about $10 million through March, according to Nielsen Monitor-Plus.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in