Atmos Advertises TXU Name Change | Adweek Atmos Advertises TXU Name Change | Adweek
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Atmos Advertises TXU Name Change

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DALLAS Atmos Energy has launched an ad campaign to tell customers of TXU Gas Co. that the utility will be operating under a new name following Atmos' acquisition of TXU.

The TXU Gas name will be changing to Atmos Energy on customers' bills as well as on employees' uniforms, vehicles, buildings, stationery, pipeline markers, the TXU Gas customer Web site and other areas of identity, said Robert W. Best, chairman, president and chief executive officer of Atmos Energy Corp.

"We purposively have delayed making major changes to ensure stability in the operations and to prepare for rebranding the business under our own name," Best said. The acquisition was completed last year, but Atmos began the name change as of Feb. 1, the company said.

Atmos Energy began inserting information in customers' bills in early December and launched a concentrated advertising campaign in mid-January on television, cable, radio and in newspapers across the 111-county service territory. The value of the campaign was not disclosed.

Atmos Energy Corp., headquartered in Dallas, is the largest natural-gas-only distributor in the United States, serving about 3.1 million utility customers. Atmos' utility operations serve more than 1,500 communities in 12 states from the Blue Ridge Mountains in the East to the Rocky Mountains in the West. The company's nonutility operations, organized under Atmos Energy Holdings, operate in 18 states.