Atlantic City Seeks New Image

The Atlantic City Convention and Visitors Authority, in partnership with the South Jersey Transportation Authority, has hired IPG’s Weber Shandwick in New York to handle its $500,000 public relations effort. New Jersey’s Atlantic City, touted as “America’s favorite playground” since the 1990s, wants to reposition itself as a quick escape venue for adults, the client said. Weber Shandwick will work on the new assignment with sister shop MWW Group in Rutherford, N.J., and Smith O’Keefe in Atlantic City.