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Aaron Brown doesn't fit the traditional definition of a television newsman. CNN doesn't have a problem with that. Nor does his growing audience. Do you?
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Bailey's Bazaar Design Scheme
February makeover features two covers
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Some outlets drop service over increases
Essence Makes Use of Time
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NATIONAL TV: CALM
Movie studio, pharmaceutical and auto advertisers are active, but there is a lot of first-quarter scatter time still available as many advertisers, buy on just 10 days' notice.
NET CABLE: QUIET
Buyers and sellers alike are still waking up from the holiday-season slowdown. First-quarter scatter sales are expected to remain stagnant through January
SPOT TV: SLOW
Except for auto, which continues to promote zero-percent finance deals and GM's new overdrive ad campaign, activity remains slow across all major ad categories.
Stations in most markets are offering deals to move inventory. Still plenty of activity from auto dealers, who are continuing to push zero-percent financing. Retail is off except for select store sales.
The home entertainment category is spending strongly in entertainment titles through first quarter. Studios are pushing hard behind DVD releases for consumers who received players during the holidays.