Articles You'll find this week's edition of Mediaweek

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

An Now, The Anti-Anchor
Aaron Brown doesn’t fit the traditional definition of a television newsman. CNN doesn’t have a problem with that. Nor does his growing audience. Do you?

Buyers: Save Bowl Series
But 24% ratings drop for ABC’s BCS games could hamper future ad sales

Magazines
Bailey’s Bazaar Design Scheme
February makeover features two covers

Research
Nielsen Rates Irk Stations
Some outlets drop service over increases

Magazines
Essence Makes Use of Time
A year after Acquisition, synergies are forming

Market Indicators
NATIONAL TV: CALM
Movie studio, pharmaceutical and auto advertisers are active, but there is a lot of first-quarter scatter time still available as many advertisers, buy on just 10 days’ notice.

NET





















AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in