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About three years ago, I joined Adweek from a rust-belt daily newspaper in northern New Jersey, where I wrote about the mob and police corruption. I knew almost nothing about advertising, but figured I’d learn as I went. How hard could it be?
Actually, it turned out to be both easier and harder to decipher. Looking back at the first news pages I edited, I can’t help but mutter, “Plus ‚a change, plus c’est la mme chose.”
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