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Video Killed the Radio Star? No Way
Reading your article “Radio Days” [Creative, June 14], I was surprised to learn that radio “doesn’t get the same respect,” etc. It is 1999, after all. Marketers are supposed to be aggressive, to use all the tools available to deliver customers to their clients. I grew up on radio and have been a firm believer over the course of my 25-year career as a marketing
person with a diverse array of clients throughout New England.
After setting up a marketing/creative shop in New York in 1995, I found radio more powerful than ever.
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