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Back in 1993, a lot of people thought I was crazy to open an ad agency specializing in environmental issues. I even had a client say as much—to The New York Times.
Fast-forward to today. A significant segment of the population is engaged with social and environmental issues, and a handful of values-based brands are enjoying sizeable increases in their business. Magazines ranging from Outside to Elle have published a “green” issue. Al Gore has won the Nobel Peace Prize.
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