Art & Commerce

ÀQua Pasa?
The U.S. is the fifth-largest Spanish-speaking country in the world. The rate of Hispanic population growth in the U.S. exceeds that of the nation as a whole, and the growth in discretionary income is faster yet. Despite that, Hispanic advertising commands a relatively small slice, around 1 percent, of the total advertising enchilada. Spanish-language advertising, though moving slowly toward parity in terms of market share (dominated in dollars) relative to the Hispanic share of population, is one of the fastest-growing and most attractive market segments.