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Overcoming three New York shops, Arnold Communications in Boston has been awarded Century 21’s $40 million integrated marketing account. The country’s largest real estate brokerage is looking to establish a leadership position as “home ownership experts.” Arnold’s final presentation to the client apparently delivered on that promise. See story on page 6.
Getting Juiced
Veryfine Selects 3 Finalists
Holland Mark Martin Edmund, Ingalls Advertising and Leonard/Monahan will compete for Veryfine’s $3.3 million ad account. The agencies are expected to make final presentations to client executives early next month at the company’s headquarters in Westford, Mass.
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