Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
BOSTON New commercials breaking for Citizens Bank retain the familiar “Not your typical bank” tagline, but otherwise, the spots from Havas’ Arnold take the campaign in a new visual and thematic direction.
In keeping with the tenor of the uncertain economic times, new spots take an understated and reassuring approach in discussing financial issues that impact people’s daily lives. Commericals present average-looking spokespeople, off to the side of the screen, framed by the bank’s familiar green colors.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in