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NEW YORK Skin care brand Lumene has awarded its $5-10 million advertising account to Arnold here, the agency confirmed.
The assignment followed a referral from Havas sibling Euro RSCG in Helsinki, Finland, and a six-month transatlantic courtship.
The Helsinki-based company’s brand is popular in Northern Europe, but not as well known in the United States, said John Staffen, executive creative director at Arnold.
“Our team developed a real taste for reindeer steak,” said Staffen, referring to their frequent trips to Scandinavia.
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