Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Royal Caribbean Cruise Lines is interviewing its newly appointed roster shops and its incumbent to decide which will place broadcast ads for its Royal Caribbean and Celebrity cruise ship brands.
Under consideration are Arnold Communications in Boston, recently named agency for Royal Caribbean; Saatchi & Saatchi in New York, agency for Celebrity; and the incumbents, the Media Edge and Zenith Media, both New York, which currently buy space and time for both brands.
RCCL spent almost $50 million to advertise both brands in 1998, per Competitive Media Reporting.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in